Our work

Knowing the Friedreich's ataxia (FA) community leans on humor, laughter, and social media to cope with their progressive disease, we created a video series featuring the long-dead pathologist who discovered the disease to educate FA patients about the first ever treatment, resulting in 10 million views (and counting) and 5,000 website conversions for a community of 15,000.

In a market saturated with standard birth control advertising, we identified a significant cultural disconnect: women actively consume fantasy novels centered on their desires and experiences. This signaled a powerful, yet unaddressed, need for a brand to connect with women on a deeper, more personal level. So, we created Forbidden Fantasies: the first birth control campaign to celebrate women’s desires.

What started as a holiday card for our clients turned into a beautiful story about family, tragedy, and hope. In the story, a young woman brings her grandfather green bananas every time she comes to visit. When tragedy strikes, this simple gesture of love takes on an even deeper meaning.